August 10, 2022

Build In Private

I wrote Build In Private after having some thoughts on why I have decided to build my business in private. I published this in Birmingham, England.

I have no interest in building in public. I understand that documenting your progress can help with marketing, but I have no interest in doing it. I would rather operate under the radar. I am not interested in whether what I am doing is on brand. I would rather be true to myself and build the business I want. You do not need a personal brand to succeed.